Facebook Certified Media Planning Professional

Issued by Facebook

Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Media Planning Professional credential is awarded to digital advertising professionals who demonstrate proficiency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.

Additional Details

Skills

Earning Criteria

400-101: Facebook Certified Media Planning Professional. This exam measures advanced-level competency in making informed media recommendations that align to business goals. This is inclusive of assessing data, insights and past performance to inform campaign plans, recommend advertising objectives, target audiences, placements, formats, budgets and measurement frameworks on Facebook, Messenger and Instagram.
Maintain your credentials on an annual basis by completing activities that qualify for recertification, such as retaking the current version of the Facebook Certified Media Planning Professional exam.