This badge was issued to Jason Gray on 11 May 2017.
Modern Marketer Influencer
Issued by
Microsoft Modern Marketer
Authorized by
Microsoft
Microsoft Modern Marketing University badges are earned through an internal Microsoft readiness program and awarded to employees who have exhibited proficiency in the areas of Marketing Automation & Marketing Digital Transformation. Those who have completed Modern Marketer Influencer have taken courses and applied their knowledge to assessments in support of their development of modern marketing capabilities. They are marketing leaders who influence others to drive tangible business impact.
Additional DetailsSkills
Earning Criteria
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Choose from a variety of online courses, multi-week programs and workshops and takes training from industry leaders at the forefront of marketing and technology. Approximately 20 hours of coursework is required to complete a badge.
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Understand how to create innovative programs via digital channels, social media and by analyzing data, emphasizing a balance of traditional campaigns, along with new marketing technology to drive tangible business impact.
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Understand how all organizations are integrating together to transform the way marketing is executed.
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Understand how to build a foundation of nurtured marketing leads with lead generation best practices, and fully understand the impact of revenue marketing and understand the marketing automation essentials in terms of reporting metrics and extracting maximum value from marketing automation.
Evidence
Congratulations on being a Leader in our Marketing Transformation!
Modern Marketer Influencer