This badge was issued to MARK PASQUINO-GRECO on 04 Feb 2020.
Becoming User Centric
Issued by
IBM
By becoming User Centric, the badge earner will understand the value of embedding users throughout the development process, as well as how and when to involve them. Badge earners will be able to apply their new skills through a variety of methods, including interviews and usability testing. Upon completion of these activities, the earner will be able to measure the value of their approach and become recognised as User Centric.
- Type Validation
- Level Intermediate
- Time Weeks
- Cost Free
Skills
- Creating Personas
- Creative Thinking
- Critical Thinking
- Design Research
- Design Thinking
- Empathy Mapping
- Engaging Business Partners
- Engaging Users
- Growth Mindset
- Interviewing
- Problem Solving
- Qualitative Research
- Usability Testing
- User Centricity
- User Experience
- User Research
- UX
- Value Of Design
- Ways Of Working
- Workshops
Earning Criteria
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Must be an employee of IBM
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Earn the following badge:
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Complete the 4 week learning journey for the CIO Partner Ecosystem - if you’re interested in joining this learning program, please visit the Additional Information link on this page. The learning journey includes:
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• Week one: An introduction to ‘Becoming User Centric’ & Identifying your users
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• Week two: How to interview Business Partners
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• Week three: Learning the skills of usability testing
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• Week four: Measuring the success of User Centricity