Earners of this course have gained a fundamental understanding of digital advertising’s impact in the political realm and the latest channels, targeting, and creative political advertisers can take advantage of. In addition, earners will be able to explain the different phases of a political campaign, the key considerations a political advertiser must consider when creating a digital strategy, and how to build a programmatic campaign in Basis.

• Type Certification
• Level Foundational
• Time Hours
• Cost Free