Facebook Blueprint Ambassador

Issued by Meta

Blueprint is Facebook’s education program for digital advertising professionals. The Blueprint Ambassador is a valued agency or client partner who leads their organization’s Facebook education plan and roll-out, acts as a Facebook expert to communicate Facebook updates throughout their organization, and aggregates and communicates product feedback to Facebook teams to improve offerings across the Facebook platform. This badge is issued as part of the invitation-only Blueprint Challenge Program.

Additional Details

Skills

Ad Targeting
Advertising Management
Certification Management
Continuous Learning
Digital Advertising
eLearning
Facebook
Feedback
Instagram
Media Buying
Media Planning
Social Media Best Practices
Training Management

Earning Criteria

Complete all the Blueprint eLearning courses associated with agency's tailored learning path.
1 day in-person training: Build a strategic media plan using Facebook and Instagram marketing solutions during a Blueprint Live training workshop; facilitated by a Blueprint Live trainer.
Attend a full day training seminar on the Facebook family of apps and services.
Attend a half day Blueprint Certification Overview & goal setting seminar conducted by a Blueprint Live trainer or Facebook Agency sales team.
Ongoing responsibility: Strategically promote, plan and manage custom Blueprint eLearning paths for organization colleagues, helping to ensure the broadest possible understanding of all aspects of Facebook advertising.
Ongoing responsibility: Strategically promote, plan and manage Blueprint Certification for professionally skilled organization colleagues. Provide support and resources to drive advanced competency by helping them identify and pursue the most relevant certification objectives.
Ongoing responsibility: Provide feedback to Facebook on products, tools and solutions via Product Roundtables.
Maintenance requirement: Either obtain and maintain a Blueprint Certification (Facebook Certified Planning or Buying Professional); OR volunteer 20 hours of time each year toward Blueprint Certification exam development.