Earning Advocacy Practitioner

Issued by IBM

The Earning Advocacy Practitioner has a foundational understanding of the values, principles and key practices around earning customer advocacy, including Net Promoter Score (NPS) and the importance of requesting, understanding and taking prompt action on customer feedback. The badge earner has demonstrated proficiency in applying this knowledge.

Time Weeks
Cost Free

Additional Details

Demonstrated Skills

Earning Criteria

Be an employee of IBM
Complete the Earning Advocacy Learning Plan and pass the assessment with a score of 80% or higher. Complete activity to calculate NPS based on scenario provided.
Apply the knowledge acquired by:
Request, review and act on client feedback at least twice. Use the “likelihood to recommend” question (the basis for establishing a Net Promoter Score).
Assist/mentor co-workers with addressing customer feedback at least three times.
Submit a brief story on earning advocacy to the Client Advocacy@IBM Ideation Blog (be sure to join the community to contribute).
Hold a knowledge sharing session with your team, describing insights gained from the learning and how you applied the learning to address customer feedback.
Apply for this badge - follow this link to submit your Earning Advocacy Practitioner badge application