Blogging for Business

Issued by Santa Barbara City College

Earns of this certificate understand the process for creating a blog as part of a business marketing strategy, from defining the blog's goals and target audience, to creating high quality content. They have moved through the publication of the blog and use of success measurement tools. Note: 2 Required

Additional Details

Skills

Blogging
Blog Marketing
Blogs
Business Communications
Effective Communication Skills

Earning Criteria

Setting up a Blog | CMPW NC080 | Create a blog by defining its goal, analyzing the core audience, developing a content creation plan, choosing platform and hosting options, designing, writing and promoting your posts. *Required
Creating Compelling Content | CMPW NC081 | Analyze your brand and your core audience to find your authentic voice and create content such as text and images that are relevant, valuable and engaging. *Required