Meta Certified Advertising API Specialist

Issued by Meta

The Meta Certified Advertising API Specialist badge recognizes advanced competency in setting up and troubleshooting key Meta APIs for marketing, including the Marketing API, Conversions API, Conversions API Gateway, and Insights API.

Type Validation
Level Advanced
Cost Free

Skills

Earning Criteria

Gain and maintain a Meta Certified Marketing Developer badge. To achieve this badge, candidates must complete the 500-101 proctored multiple choice assessment and the 500-201 coding assessment, demonstrating their ability to set up the Meta pixel, events, custom conversions, advanced matching and catalog for dynamic ads.
Complete a series of courses, learning how to create a Meta app, set up and troubleshoot the Marketing API, Conversions API, Conversions API Gateway and Insights API.
Complete a 20 question multiple choice assessment, proving advanced competency of the set up and troubleshooting of Meta's APIs for advertising, including the Marketing API, Conversions API, Conversions API Gateway and Insights API.
Complete a coding assessment in which candidates set up and debug the Conversions API.