Modern Marketing: Content, Automation and Analytics to Drive Growth

Issued by Microsoft - Kellogg

Authorized by Microsoft

Modern Marketing: Content, Automation, and Analytics to Drive Growth is a 10-week online program offered by Kellogg School of Management for Microsoft's field marketers and Microsoft partners. Badge earners know the latest trends and tactics for customization of content, engagement in the customer journey, prime use of storytelling, and effective data analysis techniques to measure the results of their marketing efforts.

Additional Details

Skills

Earning Criteria

Participants completed the required activities and assignments, and received a passing score for the course.
Earned a passing score on a final assignment that required developing a proposal to secure funding for a new revenue-generating growth initiative. Final assignment also to be presented to participant's manager and evaluated for actual execution.
Demonstrated ability to use data analytics and exercise analytical judgment. Demonstrated understanding of the concepts of customer journey and how to effectively leverage marketing content to help move customers through that journey to purchase.