This badge was issued to Jason Gray on 13 Jan 2017.
Modern Marketer Achiever
Issued by
Microsoft Modern Marketer
Authorized by
Microsoft
Microsoft Modern Marketing University badges are earned through an internal Microsoft readiness program and awarded to Microsoft employees who have exhibited proficiency in the areas of Marketing Automation, Digital & Social Marketing, and Marketing Digital Transformation. A Modern Marketer Achiever will understand how to create innovative programs via digital channels, social media and by analyzing data, emphasizing a balance of traditional campaigns, along with new marketing technology.
Additional DetailsSkills
- Content Marketing
- Customer Conversations
- Digital Marketing
- Email Marketing
- Influence Marketing
- Lead Nurture
- Marketing Automation
- Marketing Measurement
- Mobile Marketing
- Multi-Channel Marketing
- Organic Search
- Paid Search
- Programmatic
- Revenue Marketing
- Social Marketing
- Web Analytics
- Word Of Mouth Marketing
Earning Criteria
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Choose from a variety of online courses, multi-week programs and workshops and takes training from industry leaders at the forefront of marketing and technology. Approximately 20 hours of coursework is required to complete a badge.
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Understand how all organizations are integrating together to transform the way marketing is executed.
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Understand how to build a foundation of nurtured marketing leads with lead generation best practices, and fully understand the impact of revenue marketing and understand the marketing automation essentials in terms of reporting metrics and extracting maximum value from marketing automation.
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Have up-to-date capabilities on digital and social media techniques, technology and media in the ever-changing world of digital marketing.
Evidence
Congratulations for being a Bleeding-Edge Marketer at Microsoft!
Modern Marketer Achiever