This badge was issued to o Iwa on 12 Apr 2024.
- Type Certification
- Level Foundational
- Time Hours
- Cost Free
Contextual Targeting: Strategies with Proximic by Comscore
Issued by
Basis Technologies
Earners of this course have gained a fundamental understanding of what contextual targeting is, how it has evolved with technology, the benefits of running contextual targeting in a campaign, the different types of contexts, signals, cues, and segments, and the various contextual targeting techniques in a campaign. On top of this, earners will discover the benefits of using Basis with Comscore’s Proximic contextual intelligence solution for optimum precision and advanced insights.
- Type Certification
- Level Foundational
- Time Hours
- Cost Free
Skills
- Advertising
- Audiences
- Basis Technologies
- Certification
- ComScore
- Contextual Targeting
- Cookieless
- Cookies
- Demand Side Platform
- Digital Adversiting
- Digital Media
- DSP
- Programmatic
- Proximic
- Targeting