Kellogg: Modern Marketing - Distinction

Issued by Microsoft - Kellogg

Authorized by Microsoft

Kellogg: Modern Marketing is a 6-week online program offered by Kellogg School of Management for Microsoft's field marketers and Microsoft partners. Distinction is earned by the top 10% of participants completing the course. Badge earners have excelled at showing understanding of the latest trends and tactics for customization of content, engagement in the customer journey, and strategic use of storytelling.

Additional Details

Skills

Content Lifecycle
Digital Disruption
Digital Transformation
Storytelling
Transforming Marketing
Understand The Customer Journey

Earning Criteria

Participants completed the required activities and assignments, and received a passing score for the Kellogg: Modern Marketing course
Participants were in the top 10% of their class, based on the quality of their final assignment that required developing an engaging marketing plan based on modern marketing principles. Distinction is determined by Kellogg professors.