Strategic Marketing Certificate

Issued by Santa Barbara City College

Developed strategic marketing skills related to social media communication, planning and manipulation of goals.

Cost Free

Additional Details

Skills

Earning Criteria

Marketing Fundamentals|MKTW NC001 Effective marketing includes the creation & maintenance of sustained product brand awareness. Helps students understand the importance of marketing for organizational profitability. Address promotional strategies and use marketing tools such as public relations, advertising, relationship selling and social media. Learn to use communication tools for growth and customer retention, the importance of relationship-building, and discovering tools.
Business Branding | MKTW NC002 Learn to produce a universal brand via social media and develop an understanding of the relationship between sellers and buyers. Identify and implement branding strategies that respond to existing needs and wants of customers. Use of social media is explored as integral in building a brand. Students research and review digital data from social media websites in order to analyze the relationships between sellers and buyers in the digital world, and to understand.
Marketing Positioning | MKTW NC003 Business success begins with responding to target markets by positioning the products in the minds of customers. This is done with a thorough knowledge of customer demographics, psychographics and geographic information. Successful marketing messaging requires perceptional knowledge of targeted customers. Positioning strategies focus on the right mix of people with relevant benefits and features offered by businesses.
Digital and Mobile Marketing | MKTW NC004 Mobile marketing encompasses global exchange activities on devices such as smartphones, tablets and various others. Modern businesses today look for customer-based profitability and investment solutions using mobile devices. These devices attract, engage, acquire, and retain local and international customers. Mobile communication offers real-time solutions via gathering data, insights, and content in the marketplace.