Hearst Data University Privacy and Targeting

Issued by Hearst Magazines

Earners of this badge understand the challenges of data targeting in the digital environment. They have an understanding of cookie targeting and how it is used in today's marketing strategies. They have a fundamental understanding of the changing legal landscape and the developments in targeting as the market adjusts. Earners are prepared to understand and participate in conversations revolving around the use of data in targeting in today's digital landscape.

Type Learning
Level Intermediate
Time Hours
Cost Free

Skills

Audience Development
Audience Indentification
Data
Data Targeting Practices
International Data Regulations
Targeting

Earning Criteria

A 3-hour program combining lecture and exercises to provide insight, examples and experience in targeting, the current legal climate and the evolution of targeting.