Destination Marketing

Issued by Cayuga Community College

Earners of the “Destination Marketing” badge demonstrate that they can effectively market a destination through traditional and contemporary marketing approaches. Students successfully market a destination utilizing publicity, advertising, and social media marketing tools. For more information contact: Professor Eric Zizza zizza@cayuga-cc.edu

Type Learning
Level Intermediate
Cost Paid

Skills

Digital Marketing
Hospitality
Public Relations
Social Media
Tourism

Earning Criteria

• BUS 255 Tourist Destinations (3 credits) • BUS 254 Marketing for Hospitality and Tourism (3 credits) • BUS 232 Introduction to Social Media Marketing (3 credits)