Earning Criteria

• This individual has achieved unit 401 Marketing planning. They are able to: Understand digital marketing plans, how market segmentation contributes to marketing planning, how to develop a promotional mix for effective marketing and how branding is used across digital marketing channels.
• This individual has achieved unit 402 Ethics and Legalities of digital marketing. They are able to: Understand the implications of ethics to digital marketing and the effect of legal and regulatory requirements on digital marketing.
• This individual has achieved unit 403 Business concepts. They are able to: Understand the relationship between business objectives and structures, how the external environment affects business models, be able to lead a team, and understand how finance affects a business operation.
• This individual has achieved unit 404 Project management. They are able to: Understand why organisations use project management, how to set up projects, be able to use management tools to maintain, control, and monitor projects and be able to review projects at all stages.
• This individual has achieved unit 405 Digital marketing metrics and analytics. They are able to: Understand the sales funnel in digital marketing, how metrics of digital marketing are generated, and understand the analytics of digital marketing.
• This individual has achieved unit 406 Personal and professional development. They are able to: Understand how to plan for personal and professional development, understand how people learn, be able to produce personal and professional development plans and be able to make recommendations for personal and professional development.
• This individual has achieved a number of optional units. A minimum of 21 credits from Optional Group A (336, 407 – 414). The balance of 39 credits can be achieved from units in Optional Group A (336, 407 – 414) and/or Optional Group B (301, 305, 308, 311, 334, 337 -341, 501).