Introduction to Digital Marketing
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Introduction to Digital Marketing

Issued by Community College of Vermont

Earners of this badge are able to apply techniques of internet marketing to attract, convert, and retain customers through the creation of an original digital marketing plan. Topics covered include search marketing, display advertising, email marketing, site optimization, social media, mobile marketing, and online analytics.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Complete readings and assignments in 13 modules. Topics include SMART goals, target market, consumer data & analytics, product performance, user experience (UX), website design, SEO, social media advertising & platforms, B2B & B2C marketing, content marketing strategy, and direct to consumer marketing.
  • Apply knowledge of digital marketing terms and concepts through a series of quizzes and exams.
  • Create an original 6-8 page digital marketing plan including executive summary, current marketing situation, SWOT analysis, goals, strategy, tactics, budgets, and measurements.