Marketing Foundations
Issued by
Griffith University
Earners have developed a comprehensive knowledge of marketing principles and professional practice. The central role of marketing develops value and achieves brand equity. Earners understand both the theoretical and practical roles concerning external and internal marketing targets and activities.
Additional DetailsSkills
Earning Criteria
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Earner has completed this micro-credential via the Graduate Certificate in Professional Studies pathway or has selected a single course of study from the listed Griffith Professional micro-credentials
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Earners can explain key marketing concepts and their value to developing effective marketing strategies
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Earners evaluate the marketing environment and understand its influence on marketing strategies
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Earners can describe and justify the categorisation of products and services within identified target markets
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Earners use cognitive and creative skills to investigate, analyse and apply knowledge of marketing strategies including the 4P marketing mix to real world business practice cases
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Earners demonstrate high awareness of the nature of the marketing discipline and a clear professional self-concept in marketing
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Earners have completed an Opportunity Analysis (written assignment)
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Earners have completed a Marketing Mix Plan (written assignment)