Hearst Data University Identifying, Creating, and Targeting Audiences

Issued by Hearst Magazines

Earners of this badge understand the basics of creating, identifying and targeting Audiences with data. They also have a fundamental understanding of practices and processes utilizing data to determine the best audiences for varying business goals. Earners are prepared to understand and have conversations revolving around the various techniques and processes of how Hearst and similar marketers utilize data to successfully market to the people most likely to be interested in their offerings.

Type Learning
Level Intermediate
Time Hours
Cost Free

Skills

Audience Development
Audience Indentification
Data Advertising
Data Basic Practices
Data Marketing
Data Segmentation
Targeting

Earning Criteria

A 3-hour program combining lecture and exercises to provide insight, examples and experience in the use of data to develop and maximize audiences in the marketing and sales process.