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IAB Digital Advertising Foundations Certification

This course is designed to help participants prepare for an entry-level position in the digital advertising industry by providing an in-depth overview of digital advertising and the media buying and selling life cycle. Class topics include: an overview of the digital media ecosystem, including digital ad operations, complete campaign planning, execution, and analysis tasks for a range of digital advertising areas (e.g. media buying, sales support, ad operations, data solutions, and marketing).

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