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Financial Selling : Executive Conversations

Badge earners have enhanced their ability to align a value proposition with the client's financial metrics, strategic key performance indicators and goals, and have gained fluency in selling value to new buyers and C-level executives by aligning solutions to the client's investment criteria and key performance indicators (KPIs) to drive improved business performance. They shift the conversation from technology to business enablement and financial improvement.

This badge is issued by IBM


What it takes to earn this badge

  • This badge is available to IBM employees only.
  • Complete Financial Selling : Executive Conversations program.
  • Identify and quantify financial benefits of IBM solutions.
  • Confidently engage a C-level executive in mutually beneficial¬† business conversations.
  • Engage with financial experts for client insight and practice client conversations.
  • Articulate a compelling vision for how IBM will positively transform client's business.
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