IBM Design Principal
Issued by
IBM
Design Principal (DP) is an IBM distinction for designers who've made substantial impact and have led transformational change at the company. They advance design through creating scalable and reusable artifacts, curriculum, and intellectual property across their business unit, service line, portfolio and/or studio. DPs make significant contributions to the community of design at IBM and actively advocate for the design profession within the industry.
- Type Certification
- Time Years
- Cost Free
Skills
Earning Criteria
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Must be an IBM employee.
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Design Principals are appointed by the Design Leadership Board based on the following criteria:
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• Leads design in a business unit, service line, portfolio, and/or studio, driving business and community growth.
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• Thought leader with external industry eminence and influence at the IBM division level.
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• Broad scope across and significant impact across multiple products or major client engagements within a business unit, including strategic thinking, creative or design direction, and technical design execution.
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• Practitioner with strong "T-shaped" design skills and a sustained level of achievement.
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• Drives an organization's utilization of design and design thinking, and contributes to developing IBM's design practices, initiatives, technical vitality, and reputation.
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The Additional Details link on this website is only accessible by IBM employees.