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IBM Watson Campaign Automation (2017) - Fundamentals

The Fundamentals Badge is the first level of the IBM Watson Campaign Automation Badge Program. It includes mastering the foundational features and functionality found in IBM Watson Campaign Automation/IBM Marketing Cloud.  Badge earners have the knowledge and skills necessary to work with the important foundations features in IBM Watson Campaign Automation/IBM Marketing Cloud including: Databases, Queries, Contact Lists, Mailings, Reporting, Org Admin, Landing Pages and more.

This badge is issued by IBM


What it takes to earn this badge

  • Must be an official IBM Marketing Cloud client, IBM Business Partner employee or IBM employee.
  • Satisfactory completion of the assessment requirements associated with each of the following course modules:
  • IMC050 Data - Contact Management
  • IMC051 Data - Queries IMC054 Data - Double Opt-In Process
  • IMC054 Data - Double Opt-In Process
  • IMC053 Data - Suppression List
  • IMC055 Data - Recurring Import Update
  • IMC100 Email - Introduction to Deliverability
  • IMC101 Email - Mailings
  • IMC103 Email - Locked Templates
  • IMC200 Reporting - Reports
  • IMC250 - Organization Administration
  • IMC300 Web - Landing Pages
  • View Additional Information ›