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IBM Watson Campaign Automation (2017) - Intermediate

The Intermediate Badge is the second level of the IBM Watson Campaign Automation Badge Program. It builds on the Fundamentals Badge. It includes mastering the intermediate level features and functionality in IBM Watson Campaign Automation/IBM Marketing Cloud.  Badge earners have the knowledge to work with the features that go beyond the basics in IBM Watson Campaign Automation/IBM Marketing Cloud including: Relational Tables, Dynamic Content, A/B Testing, Automated Messages, Web Forms, and more.

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Skills

What it takes to earn this badge

  • Must be an official IBM Marketing Cloud client, IBM Business Partner employee or IBM employee.
  • Satisfactory completion of the assessment requirements associated with each of the following course modules:
  • IMC056 Data - Relational Tables
  • IMC057 Data - GeoTargeting
  • IMC058 Data - Using FTP
  • IMC102 Email - Dynamic Content
  • IMC104 Email - External Content Retrieval
  • IMC108 Email - A/B Testing
  • IMC151 Automation - Automated Messages
  • IMC202 Reporting - Analytic Reports
  • IMC301 Web - Web Forms & Preference Centers
  • IMC302 Web - Social Connect
  • View Additional Information ›