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Insight Selling to the CxO

The badge earner is able to apply insight selling skills to disrupt client's thinking and help them apply new innovations to uncover opportunities to compete in today's global digital economy. The seller conducted deep client research on industry trends and emerging business models to create an insight. The seller also demonstrated an ability to craft the insight into a compelling story and mobilize clients to help transform the insight into a successful business strategy.

This badge is issued by IBM


What it takes to earn this badge

  • This badge is available to IBM employees only.
  • Completed Insight Selling to the CxO.
  • Successfully demonstrated ability to uncover business insights that help IBM's clients succeed and thrive in disrupting markets.
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