- Type Certification
- Level Foundational
- Time Months
- Cost Paid
ICA LEAD Sales & Marketing Credential
Issued by
International Carwash Association, Inc.
Earners of the Sales and Marketing Credential are proficient in implement sales strategies to incentivize their team to increase revenue. Earners can identify common sales objections and can incentivize their teams to increase their annual sales. Earners are also proficient in identifying the marketing strategies used to engage customers and drive business to their sites.
- Type Certification
- Level Foundational
- Time Months
- Cost Paid
Skills
- Brand
- Car Wash
- Communication
- Community Marketing
- Conflict Management
- Customer Journey
- Customer Journey Mapping
- Customer Service
- External Communication
- Internal Communication
- Marketing Fundamentals
- Relationship Building
- Sales Excellence
- Sales Goals
- sales objections
- Sales Team
- Social Media
- UVP
Earning Criteria
-
Complete a final exam measuring competency and understanding in the defined areas.
Standards
The Sales and Marketing domain is one of five established domains in the Car Wash Manager Certification.