Marketing for L&D masterclass 2023
Issued by
Learning and Performance Institute
The badge holder has completed the Marketing for L&D masterclass, enabling them with the theory and practice of marketing techniques to drive awareness, interest, and engagement of learning in the workplace.
- Type Certification
- Cost Paid
Skills
- Best Practice
- Branding
- Canva (Software)
- Copywriting
- Innovation
- L&D
- Learning And Development
- Marketing
- Marketing Effectiveness
- Marketing Software
- Marketing Strategies
- User Generated Content
- Value Propositions
Earning Criteria
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Adopt a marketing mindset. Why does L&D need to think like a marketer?What is a marketing mindset and how to adopt it? What skills a marketing for learning practitioner needs. Customer-centricity and deepening understanding of audiences. Value proposition canvas.
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Understand the value of learner personas and how to create them. What is a learner persona? What is the purpose of a persona? What does building a persona actually entail? How to build a persona. Triggering emotions and the WIIFM (what’s in it for me).
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Understand marketing strategy fundamentals: What is a marketing strategy? Understanding the buyer’s journey in learning (AIDA and RACE models). Understanding competition when marketing your learning. The importance of benchmarking.
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Increase core tactical skills in L&D practitioners in the following areas: Copywriting, Email marketing, Visual language, and design Storytelling.
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Focuses on how to use marketing tools such as: Copywriting tools, Design tools such as Canva, Data capture tools, User-generated content tools.
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How to build a marketing campaign. The coup de grace. This session shows learners how all of the previous sessions work together to build out an effective learning campaign. It explores: 6 critical steps in campaign planning, Campaign hooks, Planning and resourcing etc