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Madison College: School of Professional and Continuing Education

Nonprofit Leadership: Marketing & Communications

Offered in partnership with the Nonprofit Leadership Alliance, this course is 1 of 8 courses needed to earn the Certified Nonprofit Professional Credential.  Highlights knowledge & activities that nonprofit orgs use to understand, inform, & influence their various constituencies. Participants will learn: community development tools to build awareness & stakeholder relations; public & community relations; mktg as a function; the role of adv. technologies in communications in nonprofit orgs.

Madison College: School of Professional and Continuing Education
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Skills

What it takes to earn this badge

  • Demonstrate a working knowledge of marketing as a function in a nonprofit organization
  • Identify internal and external factors that impact nonprofit organizations in terms of operations and decision-making.
  • Recognize and define various technologies used to advance the mission through communications, public relations, and marketing.
  • Demonstrate an ability to align public relations/community relations strategies with values of the organization.
  • Identify the critical function of nonprofit organizations in advocacy and the public policy process.
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