Search Engine Optimization Course (v.01)
Use SEO to increase site traffic and ultimately sales. Students measure progress and success while planning a long-term SEO strategy. Topics include understanding search engine indexing, improving keywords and code structures for indexing, differences between sponsored links and organic linking, and working with multiple inbound links such as blogs, partnerships and reciprocal links. Measure the effectiveness of the SEO and compare the cost-per-lead of SEO with other direct marketing approaches.Additional Details
Successfully code your website for SEO (keywords, meta tags, descriptions).
Understand how to work with inbound links, blogs and social media.
Create and include sponsored (paid) links and promotion.
Measure and analyze how well the SEO plan you created worked for your website.