- Type Learning
- Level Advanced
- Time Months
- Cost Free
Marist Communication Campaign Management Course
Issued by
Marist College
Marist College's Communication Campaign Management course is a Community-Based Learning class focused on cultivating mastery of in-demand PR skills. Students write and pitch strategic communication campaign plans in service to non-profit community clients. They conduct research, set goals and objectives, identify relevant publics, construct key messages, choose channels and tactics for reaching and impacting each public, and plan the evaluation and reporting of campaign outcomes.
- Type Learning
- Level Advanced
- Time Months
- Cost Free
Earning Criteria
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Marist students who earned this badge achieved a grade of A or B in COM 418L-Communication Campaign Management. They researched, developed, wrote, and pitched a complete strategic communication campaign plan in service to a non-profit community client.