Marketing Communications - Level II
Issued by
Marist College
Topics include effective persuasive messaging, role of the media in persuasion, strategic management of trends, issues, and stakeholders, corporate image, reputation, strategic operations, and leadership of multicultural and multinational organizations
Skills
Earning Criteria
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COM 302 Persuasion
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COM 347 Reputation & Relationship Management
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ORG 322 Leadership in the Global Workplace