Selling to the C-Suite
Selling to the C-Suite is an 8-week online program offered by Wharton Executive Education for Microsoft's sales executives. Participants who complete this program will be able to use tools, frameworks, and strategies to communicate and collaborate effectively with C-Suite executives. They will be better equipped to propose Microsoft solutions that create value and meet the challenges that C-Suite executives are facing within their organizations.Additional Details
Create tailored value propositions for C-level executives in the CMO, CFO, or CHRO suite based on their customer's business needs and the challenges they face.
Learn the major responsibilities, metrics, and trends in the CHRO suite and apply this knowledge to identify opportunities to develop solutions for their customers' CHRO suite.
Learn the major responsibilities, metrics, and trends in the CFO suite. Apply the DuPont model to determine key opportunities for customers and communicate effectively with members of the CFO suite.
Learn the major responsibilities, metrics, and trends in the CMO suite. Apply learning to develop a solution to help one of their customer's marketing leaders to create an improved total customer experience.
Determine their own communication style and their customers' and teammates' style preferences and leverage this information to communicate more effectively.