Selling to the C-Suite - Distinction
Selling to the C-Suite is an 8-week online program offered by Wharton Executive Education for Microsoft’s sales executives. The top 10-15% participants who complete this program are awarded the distinction badge and will be able to use tools, frameworks, and strategies to communicate and collaborate effectively with C-Suite executives. They will be better equipped to propose Microsoft solutions that create value and meet the challenges that the C-Suite is facing within their organizations.
What it takes to earn this badge
Distinction is awarded to participants based on the strength of their final assignment and course engagement and is typically awarded to the top 10-15% of participants.
Create tailored value propositions for C-level executives in the CMO, CFO, or CHRO suite based on their customer's business needs and the challenges they face.
Learn the major responsibilities, metrics, and trends in the CHRO suite and apply this knowledge to identify opportunities to develop solutions for their customers' CHRO suite.
Learn the major responsibilities, metrics, and trends in the CFO suite. Apply the DuPont model to determine key opportunities for customers and communicate effectively with members of the CFO suite.
Learn the major responsibilities, metrics, and trends in the CMO suite. Apply learning to develop a solution to help one of their customer's marketing leaders to create an improved total customer experience.
Determine their own communication style and their customers' and teammates’ style preferences and leverage this information to communicate more effectively.
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