Marketing Professional
The Marketing credential documents essential competencies for the development, oversight, and execution of marketing plans and programs for the purposes of increasing company profit or market share through customer engagement, market research, targeting, pricing strategy, buyer behavior, promotion and distribution. An important part of the team working to engage and retain customers, marketing professionals work closely with company leadership and across divisions to accomplish sales goals.
Additional DetailsEarning Criteria
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Must achieve a passing score on the exam.