Digital Marketing Virtual Internship

Issued by Northeastern University

Recipients of this badge recognized how the internet has impacted marketing of goods and services and developed functional and effective digital marketing practices. Working in groups, learners used technology to communicate product value to potential customers as well as developed fluency in digital marketing nomenclature including, but not limited to: search, search engine marketing, keywords, social media marketing, and key performance indicators. This is a level 2 badge.

Skills

Career Goals
Digital Media
Employability Skills
Marketing
Professional Development

Earning Criteria

Conducted a social media audit to measure ROI of an employer organization
Researched best practices for social media using analysis of current market competitors
Developed and presented recommendations on content strategy and key messaging to organizational leadership
Worked on their own social media profiles (i.e. LinkedIN) to reflect the internship experience as it pertains to individual career goals and objectives