Strategic Innovation through Competitive Intelligence Micro-Credential
Issued by
Northern Kentucky University
The earner of this micro-credential can differentiate between an idea and a viable opportunity, develop a concept for a new business, understand the connection between a firm’s intelligence processes and overall strategy, and collect and process data into intelligence to advance innovation. They can compose a business strategy and an executive level pitch deck to communicate the strategy.
Additional DetailsEarning Criteria
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Complete these courses: MKT 605 Marketing in Organizations, MBA 620 Ideation to Innovation, MBA 621 Competitive Intelligence, and MBA 622 Ideation to Value.