- Type Validation
- Level Foundational
- Time Months
- Cost Paid
Principles of Marketing
Issued by
Pearson Accelerated Pathways
The course objective is to provide students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students gain a working knowledge of practical marketing and business vocabulary. Additionally, students analyze today's global, highly competitive marketplace and evaluate how the actions of competitors' influence marketing decisions.
- Type Validation
- Level Foundational
- Time Months
- Cost Paid
Skills
Earning Criteria
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The methods of assessment include quizzes and examination with a minimum passing score of 70 percent.
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The method of instruction is audio visual and computer based training.
Standards
This course is offered in collaboration with Pearson's regionally accredited college and university partners and meets higher education accreditation requirements.