Marketing Practitioner

Issued by Pearson Badging

Earners of the Pearson Online Leaning Services Invest in You Marketing Practitioner have achieved the POLS Invest in You Marketing skills and certification. Earners can create and manage social media campaigns and understand the customer life cycle and direct-to-consumer models. Earners have acquired skills and knowledge obtained through advanced coursework in the following Marketing areas: Digital Marketing strategies, online marketing, social media techniques, and marketing management.

Type Validation
Level Intermediate

Additional Details

Skills

Earning Criteria

Complete Marketing program courses through various Academic institutions. The coursework topics are marketing strategies, mobile marketing, customer lifetime value, and direct-to-consumer models.
Complete weekly assignments and reflections demonstrating an understanding of digital marketing principles. Additionally, learners must complete and submit all coursework assignments by the syllabus due date and receive a passing grade for each course.
Complete assigned weekly quizzes that reflected mastery of the marketing subject being assessed.
Complete projects based on digital marketing and social media campaigns. Additionally, through the corresponding project assignments, the earner demonstrates an understanding of the customer lifecycle.