Market Data Analysis Using JMP
Issued by
SAS
Most market research studies and their subsequent reports rely on simple cross-tabulations, or "the tabs," and overworked pie and bar charts. What you need for making powerful marketing decisions is actually buried in your data, not in the tabs. This hands-on course uses a customer satisfaction case study to illustrate the analytical framework for how to use intelligent, logical, and sophisticated analyses and visualizations to extract marketing information.
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