The Melbourne Business School’s ‘Business Analytics Datathon’ showcases how advanced analytics can ‘Transform Decision Making’, through the use of SAS analytics software. Using SAS Viya, including SAS Data Explorer and Data Studio, SAS Visual Analytics and Statistics, and SAS Visual Data Mining and Machine Learning, datathon participants apply their advanced analytics and data science skills to solve a real world business challenge then present their findings back to a panel of industry experts.