SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
Issued by
SAS
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
Additional DetailsEarning Criteria
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The owner of this badge completed SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns.