- Type Learning
- Level Foundational
- Cost Free
ALEx Scholars
Issued by
The Ad Learning Exchange
Earners of the ALEx Scholars badge have completed the required curriculum within the six learning paths (Media Foundations, Media Ecosystems, Audience & Planning, Industry Insider, Data & Measurement, Regulation & Compliance). They are competent in understanding the basic foundational concepts of advertising and media channels, strategy and execution methods, as well as the industry ecosystem and its technical components.
- Type Learning
- Level Foundational
- Cost Free
Skills
- Addressable TV
- Ad Execution
- Advertising Industry Awareness
- Advertising On Linear TV
- Attribution
- Campaign Evaluation
- Campaign Management
- Campaign Optimization
- Campaign Performance
- Career Development
- Compliance With Industry Regulations
- Customer Journey Mapping
- Digital Marketing
- Direct Response Marketing
- Diversity And Inclusion
- Influencer Marketing
- Podcasting
- Programmatic Buying
- Reach And Frequency
Earning Criteria
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Learners must complete 21 required courses and 4 optional courses in accordance with the program curriculum.