ALEx Scholars
Issued by
The Ad Learning Exchange
Earners of the ALEx Scholars badge have completed the required curriculum within the six learning paths (Media Foundations, Media Ecosystems, Audience & Planning, Industry Insider, Data & Measurement, Regulation & Compliance). They are competent in understanding the basic foundational concepts of advertising and media channels, strategy and execution methods, as well as the industry ecosystem and its technical components.
- Type Learning
- Level Foundational
- Cost Free
Skills
- Addressable TV
- Ad Execution
- Advertising Industry Awareness
- Advertising On Linear TV
- Attribution
- Campaign Evaluation
- Campaign Management
- Campaign Optimization
- Campaign Performance
- Career Development
- Compliance With Industry Regulations
- Customer Journey Mapping
- Digital Marketing
- Direct Response Marketing
- Diversity And Inclusion
- Influencer Marketing
- Podcasting
- Programmatic Buying
- Reach And Frequency
Earning Criteria
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Learners must complete 21 required courses and 4 optional courses in accordance with the program curriculum.