The Trade Desk Edge Academy Certified: Trading Essentials
Issued by
The Trade Desk
Earners of the Trading Essentials certification have developed specialized skills required to effectively strategize and trade programmatic advertising campaigns. Earners are competent in skills such as developing and testing strategies, modeling against 1st and 3rd party data, utilizing insights to set more robust KPIs, optimization techniques, and more.
- Type Certification
- Level Intermediate
Skills
- Ad Operations
- Ad Ops
- Ad Tech
- Ad Technology
- Advertising KPIs
- Attribution Models
- Audience Targeting
- Campaign Performance
- Client Business KPIs
- Data Analysis
- Data-Driven Advertising
- Digital Advertising Campaigns
- Digital Marketing Strategy
- Digital Media Buying
- Private Marketplace
- Programmatic Advertising
- Programmatic Buying
- Programmatic Media
- Real Time Bidding
- The Trade Desk
- Viewability
Earning Criteria
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Complete 10 hours of coursework and certification exam, including hands-on experience and outside study with your dedicated customer success team
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Acquire real-world experience with practical techniques and experimental study in The Trade Desk platform
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Pass the required quizzes and final exam comprised of 60 multiple choice questions