- Type Certification
- Level Foundational
The Trade Desk Edge Academy: NBCU Programmatic Pros - Programmatic Basics
Issued by
The Trade Desk
Earners of the Programmatic Basics certification have a fundamental understanding required to operate programmatic advertising campaigns effectively. Earners are competent in skills such as RTB (Real Time Bidding), basic ad operations such as setting up tracking tags, managing private marketplace contracts, data collection across 1st and 3rd party data, marketplace quality, and more
- Type Certification
- Level Foundational
Earning Criteria
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Complete 8.25 hours of coursework and certification exam