Business of Craft Beer Certificate
Earners of this badge gained essential industry knowledge in three of the following areas: marketing and branding, business operations, brewery finance and accounting, distribution and sales, and digital marketing and social media promotion. Earners of the badge can apply what they gained to start and/or run a successful brewery.
- Type Learning
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Accounting
- Brand Architecture
- Branding
- Brand Messaging
- Brewery Finance And Accounting
- Business Operations
- Campaign Analytics And Budgets
- Channel Impact
- Content Creation And Distribution
- Creating Effective Displays Ads
- Customer Relations
- Data Analysis
- Developing A Business/Marketing Plan
- Digital Marketing
- Digital Marketing And Social Media Promotion
- Digital Marketing Strategy
- Distribution And Sales
- Email Marketing Strategy
- Finance
- Marketing
- Marketing And Advertising Legalities
- Marketing And Branding
- Moderating And Responding To Feedback
- Paid Search Campaigns
- Portfolio Strategy
- Promoting Your Product
- Sales
- SEO Optimization
- Social Media
- Weighing Brand Equity
Earning Criteria
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Successful completion of any three certificate courses with a passing grade of 70% or greater, participation in the discussion boards, completion of assignments, and comprehension of the course material.