Earners of this badge are introduced to a breadth of core and emerging digital channels and disciplines. They know the holistic value of creating a clear digital marketing strategy and the tools to support it, and have the skills to evaluate and refine that strategy. Understanding the interconnected value of various marketing channels sets them apart from other beer professionals and guides their development as a digital marketing expert within this field.

• Type Learning
• Level Foundational
• Time Months
• Cost Paid