Digital Marketing Fundamentals Certificate
Upon completion of the course, students are able to: develop a digital marketing plan that will address common marketing challenges; articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, and Marketing Analytics; recognize key performance Indicators tied to any digital marketing plan; improve return on investment for any digital marketing plan; launch a new, or evolve an existing, career path in Digital Marketing
- Type Learning
- Level Foundational
- Time Weeks
- Cost Paid
Skills
- Community Management
- Create KPIs
- Digital Marketing
- Display Advertising
- Display Optimization And Analysis
- Email Marketing
- Evaluate Campaign Performance
- Foundational PPC
- Foundational PPC Management
- Google Ads Fundamentals
- Influencer Marketing
- Integrated Marketing Communications
- Iterative Development
- Key Performance Indicators (KPIs)
- Keyword Research
- Lead Generation
- Marketing
- Marketing Analytics
- Marketing Planning
- Media Planning And Buying
- Mobile Strategy For Marketers
- Omnichannel Marketing
- On-Page Optimization
- Paid Search Fundamentals
- PPC Ad Development
- Return On Investment
- Search Engine Optimization
- SEO Fundamentals
- SMS Marketing
- Social Media Marketing
- Understand User Behavior