- Type Learning
- Level Foundational
- Time Months
- Cost Paid
Marketing and Branding your Brewery
Earners of this badge understand the vital and interconnected role that marketing, branding and sales play in establishing and maintaining a brewery's success. They know the basic requirements of a business plan and how to incorporate key findings; detailed positioning strategy and how it influences brewery decisions; deciding between self-distribution and a wholesaler partnership; successfully promoting brands and products; and building valuable connections to the consumer audience.
- Type Learning
- Level Foundational
- Time Months
- Cost Paid