Digital Marketing Science
Issued by
UCSC Silicon Valley Extension
Participants have built their own digital marketing playbook showcasing marketing analytics, SEO, paid search, paid social multichannel campaigns and other critical elements of effective marketing strategy. They have researched competitors, adhered to brand, defined personas, and mapped customer journeys to build messaging and content that connects with a target audience.
- Type Experience
- Level Foundational
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Live-online sessions per week, and an additional four to six hours completing assignments and project work. 8 CEUs
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Final project. Earner will have applied their new skills to the website of a real business in the form of a playbook and received feedback from industry experts and peers.
Standards
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads.
A demonstration of proficiency in analytics that is available to any individual who has passed the Analytics IQ exam.
Strategy and tactics to grow a business, and a career.