Route-to-Market Strategy
Issued by
University of North Dakota
This badge recognizes students who have developed a comprehensive strategy to reach customers through their participation in the UND Runway program. These students have also demonstrated the ability to determine direct and indirect sales channels for their business idea.
- Type Learning
- Level Advanced
- Time Months
- Cost Free
Earning Criteria
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Identify the most effective sales channels to reach your target customers.
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Determine the role of resellers and distributors in your route-to-market strategy.
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Create a plan that outlines the steps and channels required to successfully bring your business idea to customers.